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"We are swamped with the initial responses from our WWTE web site
and thus would like to cut back by 50% the promotion on that site."
- R. A. McNae
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Cost per Customer Acquired Calculator |
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Refinements
These instructions represent a very rudimentary approach to cost per customer acquired.
If 50% of you site sales represent repeat business, then that should be taken into consideration
when calculating cost per customer using this calculator.
When setting cost per customer acquired goals for long term business relationships such as Web site
hosting or subscriptions, you will need some means of factoring in the life-time value of the average
customer.
Other adjustments that you may want to consider include determining whether you want to try to exclude
repeat visits from your data. Any refinements of this nature depend on your having better than average
logs analysis or tracking tools.
We welcome feedback and suggestions regarding the calculator. Just submit them through our general
contact form.
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