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People Used to Ask, "What does your company do?"

When we replied, “Internet marketing,” they would say, “Oh, you do branding online.”

“No, more than that. We provide online marketing for results.”

“Oh. You’re direct marketing.”

“No, we do interactive marketing.”

Blank look.

About Rapport Online, Inc.

rap·port
  Pronunciation: (ra-'pOr) - (r&-, -'por) Function: noun
  RELATION; especially : relation marked by harmony, conformity, accord, or affinity *
Rapport Online Inc was founded as an outgrowth of many years of Internet marketing and Web site development experience. Building rapport is the best description we can think of for the power that Internet communications tools brings to doing business.

Rapport encompasses “branding.” Branding online is not achieved through advertising, it is achieved through experience and “buzz.” Think of the top brands that have been created online: Yahoo, eBay, Amazon, Google. None of these were built through significant early advertising campaigns. All were built because they delivered a very real, very cool service that people were excited about and passed on to others. The brands grew out of the experience. Advertising came later.

Rapport encompasses fitting in with the environment, harmony. As marketers from all disciplines have piled onto the Web, they try to create TV, radio and magazine-like Websites and advertising. The most successful marketers have taken the time to understand the dynamics of computer facilitated communications, search engines and e-mail to maximize the power of the medium.

Rapport encompasses direct communications. Rapport is enhanced by permission based e-mail and destroyed by spamming.

Rapport marketing maximizes return on the Internet marketing investment because every element of promotion strengthens the bond between your company and your customer. The return is not linier.

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ROI Executives

Miki Dzugan
President and
"Chief Marketing Guru"

Ken Dzugan
Vice President
Marketing strategist


Online Marketing Webinar
View a FREE online seminar (webinar) on how to create the most cost effective online marketing using proven tactics developed by Internet pioneers.

View the Free Online Marketing Webinar.


The Rapport Online Inc Difference
ROI means accountability for results. We are happy to provide tracking tools to ensure that the desired results are being met.

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Contact Us
928-284-2704

60 Colinas
Sedona, AZ 86351

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* By permission. From Merriam-Webster's Online Dictionary at
www.Merriam-Webster.com by Merriam-Webster, Incorporated.
ROI · Internet Marketing · Search Engine Ranking · Pay per Click Advertising · Link Popularity · Web Visibility · Web Site Development · ROI
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